Skip to content
hello@upwyrd.com702-329-0140
YOUR FRACTIONAL MARKETING & GROWTH PARTNER

YOU'VE BUILTTHE BUSINESS.LET'S TAKE ITFURTHER.

Big-picture strategy. Hands-on execution. AI-powered possibilities. Experienced marketing and growth support for ambitious businesses.

Get Your Free Business Assessment Explore Partnerships
BUILT BY AN ENTREPRENEURFor entrepreneurs
STRATEGY + EXECUTIONNot another slide deck
AI-POWERED THINKINGHuman-led decisions
THE PERSON BEHIND UPWYRD

BEHIND THE BRAND.A BUILDER AT HEART.

I help ambitious business owners bring clarity to their marketing, connect the big picture, and turn important ideas into action.

25+Years building businesses
$30M+Lifetime business revenue
BUILT + SOLDEntrepreneurial experience
DIRECT CONTACT
EMAILhello@upwyrd.com PHONE702-329-0140
GET YOUR FREE ASSESSMENT EXPLORE PARTNERSHIPS
01 / THE OPPORTUNITY

THE RIGHT HELP.
AT THE RIGHT TIME.

Even successful businesses benefit from new perspectives. UPWYRD brings clarity, experience, and practical marketing and brand support to help turn opportunities into progress.

"We've built a good business...We just need someone with the experience and fresh perspective to help us figure out what's next."
Let's Find Your Next Move
02 / UPWYRD IN ACTION

FROM CHALLENGE
TO MOMENTUM.

Every business is different. Here is how UPWYRD turns challenges into clear priorities, practical solutions and meaningful progress.

VIDEO COMING SOON
BRAND & MARKETING “Our business is better than our marketing reflects.”
HOW UPWYRD COULD HELP
  • Clarify positioning, messaging, and what makes your business different.
  • Evaluate your website, brand experience, and opportunities to turn interest into inquiries.
  • Build a focused marketing and content roadmap that reflects the quality of your work.
LEADERSHIP & EXECUTION “We know what needs to happen. We just do not have the bandwidth.”
HOW UPWYRD COULD HELP
  • Turn competing ideas into a short list of priorities and a practical 90-day action plan.
  • Provide hands-on fractional marketing leadership without the overhead of another full-time executive.
  • Coordinate campaigns, specialists, and AI-assisted workflows to turn plans into progress.
GROWTH & MEASUREMENT “We are investing in marketing. But what is actually working?”
HOW UPWYRD COULD HELP
  • Review campaigns, budgets, customer journeys, and lead-generation performance.
  • Connect marketing activity to lead tracking, sales follow-up, and business outcomes.
  • Create a clear scorecard to measure progress and refine the next moves.
WHAT THE FIRST 90 DAYS COULD LOOK LIKE
DAYS 01–30Discover & Prioritize

Understand your business, uncover opportunities and agree on the priorities that matter.

DAYS 31–60Build & Activate

Develop the plan, coordinate the right resources and put priorities into motion.

DAYS 61–90Measure & Refine

Review progress, improve what is working and shape the next phase of growth.

Illustrative timeline. Every engagement is tailored to the business; deliverables and results vary.

Portrait of Tommy Nolan, UPWYRD founder
TOMMY NOLANFOUNDER FRACTIONAL MARKETING & GROWTH PARTNER
03 / THE PERSON BEHIND UPWYRD

HI, I’M TOMMY.

I’ve spent more than 25 years building businesses, developing brands, leading teams, and creating work that moves people. I know what it means to carry the responsibility of being the owner, and the opportunity that comes with it.

Along the way, I discovered one of my strongest skills: walking into a complicated situation, seeing how the pieces fit together, and turning chaos into a clear plan. I bring clarity to complexity, and turn ideas into action. Sometimes that means a fresh perspective, sometimes a smarter process, and sometimes rolling up my sleeves to make it happen.

25+Years building businesses
$30M+Lifetime business revenue
BUILT + SOLDEntrepreneurial experience
INDUSTRY EXPERIENCE

EXPERIENCE ACROSS INDUSTRIES.

Different businesses. Different challenges. The same commitment to clarity, creativity, and meaningful progress.

  • Healthcare & MedTech
  • Financial Services
  • Manufacturing & Industrial
  • Real Estate
  • Consumer Brands & Beverage
  • Software & Technology
  • Insurance Services
  • Sports & Entertainment
SELECTED ORGANIZATIONS

COMPANIES I’VE WORKED WITH.

A few of the organizations I’ve had the opportunity to support through creative work, marketing, strategic initiatives, and live experiences.

Ge Healthcare
Brown-Forman
Semrush
Humana
Smith+Nephew
Farm Credit Mid-America
WL Plastics
Duke Health
DanOs
UofL Health
Your founder introduction film goes here
04 / THE FOUNDER FILM

BEYOND THE
BUSINESS CARD.

A quick introduction to the person, perspective, and entrepreneurial experience behind UPWYRD. No corporate script. Just a conversation.

Let's Talk Business
05 / THE UPWYRD ADVANTAGE

MARKETING FOCUSED.
BUSINESS MINDED.

Great marketing does not happen in isolation. UPWYRD brings deep experience in brand, marketing, and content, strengthened by a whole-business perspective - powered by AI at every step.

THE UPWYRD ADVANTAGEOne connected perspective.

Explore the five disciplines to see how broader business understanding strengthens brand, marketing, and content.

06 / THE UPWYRD PROCESS

STRATEGY. CREATIVITY.
EXECUTION.

Big-picture strategy. Creative thinking. Hands-on execution. AI opens up new possibilities at every stage, while experience and judgment keep the work focused.

STRATEGY CREATIVITY EXECUTION
01 / STRATEGY

Where should we go?

Understand your business, audience, opportunity and priorities. Set a direction worth pursuing.

02 / CREATIVITY

What is possible?

Turn direction into bold ideas, compelling brands, stronger stories and AI-enabled content.

03 / EXECUTION

Let us make it happen.

Bring the plan to life through hands-on work, campaigns, media, workflows and the right partners.

07 / FRACTIONAL MARKETING & GROWTH PARTNERSHIP

ONE PARTNERSHIP.
FLEXIBLE INVOLVEMENT.

The same experienced marketing leadership, creative thinking and hands-on capabilities at every level. Start with a focused monthly commitment and scale as your priorities evolve.

YOUR STARTING POINT

BUILT AROUNDYOUR BUSINESS.

$2,995/ month
20 dedicated hours per month

Strategy, brand development, marketing leadership, content, media and AI-powered execution, tailored to your most important priorities.

THE SAME EXPERTISE AT ANY LEVEL
  • Brand, marketing and media strategy
  • Creative direction and AI-powered content
  • Hands-on implementation and coordination
  • Clear priorities, accountability and progress
GET YOUR FREE BUSINESS ASSESSMENT
Explore Partnership Calculator

08 / YOUR NEXT MOVE

THE NEXT STAGE
STARTS HERE.

Sometimes the smartest move is getting a fresh perspective. Our complimentary Business Growth & AI Opportunity Assessment is a focused conversation to uncover what could move your business forward.

① 5-MINUTE PRE-QUESTIONNAIRE② 60-MINUTE CONVERSATION③ TWO-PAGE OPPORTUNITY SNAPSHOT

Preferred in person. Available virtually. Snapshot delivered within three business days.

YOUR FIRST MOVE / LET'S CONNECT

Let's talk about your business.

Start with a quick introduction, then complete a short questionnaire before scheduling your complimentary discovery conversation.

HOW WOULD YOU LIKE TO CONNECT?
NEXT: A 5-MINUTE QUESTIONNAIREThen we’ll coordinate your complimentary discovery conversation.
No payment or commitment required. Your information is only used to respond to your inquiry.
09 / LET'S CONNECT

BIG IDEAS START
WITH A CONVERSATION.

Prefer to skip the email back-and-forth? Grab a time on the calendar. We'll talk about where your business is, what you're trying to accomplish, and whether UPWYRD can help.

UPWYRD / COMPLIMENTARY 30-MINUTE INTRODUCTION

Calendar not loading? Open Calendly directly

Complimentary conversation · In person or virtually · No obligation

UPWYRD VIDEO